Improving our presence on Facebook

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Improving our presence on Facebook

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BLOGGER: Adam Murray, Communications Officer

The RSPB currently has 52 Facebook accounts which include regional, reserve, country, volunteering, online shop and national pages.

This lack of consistency is confusing. It makes it difficult for good people to find what they’re looking for and for.

It is not practical for every reserve to have its own account, as we are lucky enough to have over 200 nature reserves (38 of which are in the East of England) and as such we need to have a number of pages that makes sense to everyone.

  1. Together we would like to share content that covers everything we do including news, campaign actions, trading offers, volunteering and community fundraising opportunities, events and Date with Nature updates;
  2. We would like pages to have a degree of individuality and make sure that;
  3. Pages aren’t duplicating content.

So over the next few weeks or so we are in the process of having a bit of a Social Media Spring Clean (OK call it an autumn clean). Some existing pages will be closing, some being renamed and some newbies on the horizon. So watch this space and get migrating.  

The revised structure that follows loosely replicates the BBC's regional broadcast media structure:


RSPB Love Nature

RSPB Volunteering


East of England

RSPB Norfolk

RSPB Suffolk

RSPB Cambridgeshire

RSPB Three Counties

RSPB Lincolnshire

RSPB Essex

See you soon Facebookers.

Photo Credit: Migrating turtle dove by Andy Hay (

  • Hi Bob - this will be a nationally lead initiative, so watch this space and we will see what direction my good colleagues take it and who will be informed and when.

  • Will there be a Communication of what the review for the Digital Startegy comes up with, or will it just be implememnted?

  • Thanks for these comments - they will help us with feedback with our big review for our Digital Strategy i.e. getting better at communicating with one another online.

  • Good idea, As a newcomer to the community pages, I'm confused over the number of different blogs etc.

    It will be a good way of keeping in touch with all of the sites when I migrate to Somerset from Essex soon myself!

  • I'm a bit confused by the RSPB policy here. If you are trying to get a working Community going here in your own webspaces, why is there more than one link to Facebook? Nothing would be less confusing than only one Portal, surely.